Logo is the facade of your business. The face of the brand from which all communication with the consumer is conducted. A trigger that invokes the right emotion and reaction.
Why choose an agency for your logo?
A pro team ensures your logo:
- reflects your business focus;
- stands out from competitors;
- is simple yet impactful;
- works across all formats;
- is memorable and unique;
- captures your brand's essence.
Types of logos
1. Verbal: font-based, reflecting the brand’s spirit (e.g., Google, Coca-Cola).
2. Symbol: visual icon, ideal for rebrands (e.g., Apple, Nike).
3. Abstract: unique geometry for global appeal (e.g., Pepsi, Adidas).
4. Mascot: brand ambassador for audience connection (e.g., KFC, Michelin).
5. Combined: text and symbol, which lets you opt out of text in the future (e.g., Burger King, Audi).
6. Emblem: text within a graphic, classic style (e.g., Starbucks, Lamborghini).
Note: style does not impact cost; even minimalism requires full process adherence!
Logo creation process
1. Research: we define logo types, company traits, and study competitors and trends.
2. Concepts: we gather references, pick colours, do sketches, and refine ideas.
3. Feedback: we present concepts and revise them if needed.
4. Finalisation: we perfect the design, show media examples, and provide a usage guide.
