Digital banner is your 5 second ad unit. The guide to the landing page. Provocation that turns a site visitor into a potential customer.>
What is important for the banner
Digital banners are designed to grab attention and expand your target audience, so every detail matters here:
- Meaning
A high-quality banner answers 3 main user questions: what is it, why and when do I need it (when it comes to temporary promotions or events)?
- Text
Concisely conveys the essence, but at the same time maintains a certain intrigue so that the user wants to go to the site or page in social networks and find out more.
- Image
Evokes associations and emotions but does not distract from the page content. Everything is important here - colors, plot, composition and the right accents.
Types of banners
In our agency you can order the following types of advertising banners:
- Static
Combination of image and text. They are good because they are cheaper than their dynamic counterparts and allow you to concentrate on the text and are available in all browsers.
- GIF banners
Alternation of several pictures that follow each other. Simple animation, quick to create and versatile to use.
- HTML5 banners
HTML elements with animation and effective design. Adapted for any browsers and devices, can be edited after publication.
How it goes
It doesn't matter if you want to order an html5 banner, gif or a static one, the process of creating it takes 3 stages:
1. Purpose
We determine the purpose of the banner - sales, increasing site traffic, recognition or informing about discounts or promotions. We get to know the target audience.
2. Technical parameters
We find out on which sites the banners will be placed and determine the necessary parameters - weight and size.
3. Banner
We write the selling text and create the design. We submit them to you for approval. If necessary, we make changes.