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Mascot
Mascot is your brand's good luck charm. A character that simply and concisely tells the story of the company. A vivid image thanks to which you become closer to the consumer.
What is a mascot for?
A mascot boosts:
- attention and brand awareness;
- company positioning and emotional appeal;
- media coverage and audience connection;
- sales via souvenirs and viral campaigns.
Types of mascots
1. People: Michelin Man, Colonel Sanders, Ronald McDonald.
2. Animals: Nesquik Bunny, Duolingo Owl, Duracell Rabbit.
3. Objects: Kinder Egg, Android Robot, M&M’s characters.
Mascots can also embody archetypes like hero, joker, villain, etc.
Creating a mascot
- 1. Briefing: we define temperament, age, appearance, and usage.
- 2. Research: we study competitors and audience preferences.
- 3. Concepts: we sketch and develop ideas based on insights.
- 4. Approval: we present options — you choose the best fit.
- 5. Finalisation: we refine details and bring the mascot to life.
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