B
Brandbook
A brandbook is the bible of your brand. An official documentation piece that reveals the identity of a company. The foundation on which the relationship with the client is built.
Why does a brandbook matter?
- Strategy: it ensures that all actions align with your goals.
- Communication: it unifies your image, builds trust with employees, partners, and media.
- Sales: it boosts recognition and trust, attracting a responsive audience for higher sales.
What is in a brandbook?
- 1. Information about the brand: mission, values, and audience.
- 2. Corporate identity: logo, colours, fonts, and usage rules.
- 3. Interaction: tone of voice, visual style, and applications (documents, ads, uniforms, interiors).
At Deviart, we create tailored brandbooks, from compact guides to comprehensive manuals.
How do we do it?
1. Briefing: we gather company insights and set goals.
2. Research: we analyse the brief, market, and competitors.
3. Brand code: we define the brand’s vision and identity.
4. Logo: we design, refine, and finalise.
5. Identity: we develop fonts, colours, and tone of voice.
6. Templates: we create branded materials.
7. Design: we finalise, adjust, and deliver the complete brandbook.
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