Benefits of promotion

Contextual and targeted ads work together to:

• boost brand recognition;
• differentiate from competitors;
• drive site traffic and sales;
• expand reach in specific regions;
• announce new products or deals;
• deliver fast, measurable results.

Let’s explore each format further!

Contextual advertising

Targets users actively searching for specific products or services through search engines or thematic sites. With advanced targeting options (geo, demographics, time of display) and remarketing for non-converted visitors, it works well for high-value goods like jewelry or real estate.

Targeted advertising

Focuses on social media, reaching segmented audiences based on interests, behaviour, and life events. While it is ideal for building demand with vibrant, informal messaging, it is better suited for certain products. Targeted ads are cost-effective but may have lower conversion rates.

Ad setup process

1. Briefing
You provide company info, USP, offers, target audience, budget, ad format, timing, and geography.

2. Research
We analyse your audience, competitors, and website.

3. Media planning
We choose channels, allocate the budget, and set campaign KPIs.

4. Content creation
We craft ad texts, select keywords, and prepare visuals if needed.

5. Launch and monitoring
We set up the campaign, track performance, and adjust ads or suggest site improvements as needed.