What is creative copywriting?

Creative copywriting differs from ordinary copywriting by the presence of a bold, frank idea. There is some risk in this, because the line between creativity and trash is quite thin and only true pros can keep it. But the effect of such copywriting will be much steeper than from the standard text about a “young, dynamically developing company”.

A creative copywriter does not just write, they delve into details, think, analyze, and seek out insights. This is what distinguishes them from a specialist, whose cost of work is formed for the number of characters without a space.

Types of creative content

In our agency, creative copywriting includes the provision of the following services:

• Tagline

  Strengthening your name by evoking the right emotional response and associations

• Manifesto

  We tell the world about your intention and values with a certain tone and character.

• Storytelling

  We create stories in which your consumer recognizes themselves and is imbued with true sympathy for the brand.

• Radio clip

  We advertise you in the best canons of radio - these will be the most productive 40 seconds.

• Speechwriting

  We make your public statement structured, persuasive, lively and interesting.

How it goes

Creative copywriting starts with an idea and ends with its verbal implementation. The whole process takes 5 steps:

1. Brief

We communicate with you to learn more about your values and activities. We discuss the real and desired perception of the brand by others.

2. Research

We study the market, observe competitors, get used to the role of the target audience. We write down key insights.

3. Ideas

With the help of creative techniques, we generate ideas from the most understandable to the boldest. Together with you, we choose the direction in which we will move.

4. Draft

We show you a raw version of the text and collect feedback from it: what to remove, what to add, what to emphasize.

5. Finished text

We correct the facts, polish the presentation and bring the text to the form in which it will be most convincing. We pass it on to you.