Creative copywriting is a non-standard way to communicate about a project or company. An original presentation that is catchy and mesmerising. Something that you always wanted to state, but did not know how.
What is creative copywriting?
Such texts stand out by presenting bold, unique ideas. It is risky but more captivating than standard, formulaic text. A creative copywriter delves deep into details, analyses, and seeks insights, unlike a regular writer who focuses on word count.
Types of creative content
- Slogan: evoke the right emotions and associations.
- Statement: share your brand’s values with a unique tone.
- Storytelling: craft relatable stories that connect with consumers.
- Clip: for impactful short video ads.
- Speechwriting: deliver structured, persuasive, and engaging statements.
- Screenplay: create compelling scripts that captivate and convey your message.
How it works
1. Briefing: we learn about your brand and desired perception.
2. Research: we study the market, competitors, and audience.
3. Ideas: we generate and choose the best creative direction.
4. Draft: we present a rough version for feedback.
5. Final text: we refine and deliver the polished, convincing copy.
