Social media management (SMM) is a systematic approach to promotion in social networks. Planning that will lead to your desired business goals. Sponsor of the love and dedication of your audience.
Why SMM matters for business
SMM is a powerful tool for business growth:
- Build brand awareness by reaching a wide audience across multiple platforms.
- Engage directly with your audience to foster loyalty and trust.
- Boost sales through targeted campaigns and promotions.
- Strengthen your reputation by showcasing expertise and responding to feedback.
- Gather insights into customer preferences and behaviour for better decision-making.
How it is done
Creating an SMM plan involves 7 steps:
1. Briefing: define company strengths, goals, and KPIs for SMM promotion.
2. Competitor analysis: study competitors' actions, visuals, and tone.
3. Consumer insights: segment the audience and create detailed profiles.
4. Concept: brainstorm ideas, present options, and finalise a direction.
5. Platform selection: choose the best platforms for your goals and audience.
6. Content: develop tone of voice, visual style, and a content plan.
7. Promotion: collaborate with communities and influencers, set ad strategies.
