Working with influencers is a modern method of brand promotion. Monetising trust and people's love. An ability to expand your audience at someone else's expense.
Why work with bloggers
Advertising with bloggers is popular for good reasons:
- Followers trust their recommendations like advice from friends.
- People aspire to emulate their favourite bloggers, prompting purchases.
- Feedback builds trust and helps address audience concerns.
- Subscribers spread the word, amplifying your reach.
This approach works especially well in niches like beauty, fashion, retail, entertainment, food, education, and children’s products.
Collaboration formats
Partnering with influencers can take several forms:
- Sponsored post or story: a paid feature showcasing your product with a tag.
- Collaboration: joint projects or cross-marketing efforts.
- Brand ambassador: the influencer represents your brand, promotes it, and attends events.
- Contests: the brand sponsors a giveaway while the influencer engages their audience.
- Marathons: daily challenges with posts and prizes from your brand.
Payment options include barter, direct fees, affiliate programs, or lending high-value products. Costs vary based on the niche, reach, and complexity of the ad.
How it works
Ordering ads on Instagram, Facebook, YouTube, or other platforms involves these steps:
1. Briefing
You share details about your company, products, competitors, audience, goals, budget, and preferred ad format and timeline.
2. Target audience
We research your audience’s interests, fears, values, and subscribed pages.
3. Competitor analysis
We review competitors' campaigns, identify their influencers, and avoid overlap for effectiveness.
4. Influencer selection
We profile and contact suitable bloggers, finalise terms, and ensure delivery.
