SEO and SERM help to strengthen the brand's position in the market, managing your awareness, reputation and therefore sales. A strategic tool for those who see their business development in 5–10 years.
Difference between SEO and SERM
SEO (Search Engine Optimisation): improves a site's ranking in search engines like Google or Bing through:
- Internal optimisation: adding keywords, setting up linking, tags, and enhancing usability.
- External optimisation: building backlinks via articles, forums, and directories.
SERM (Search Engine Reputation Management): combines SEO and PR to shape a positive online image by managing reviews, forums, social media, and publishing image content.
Who needs SEO or SERM?
- SEO: for active sales sites aiming to boost traffic, conversions, brand awareness, and repeat sales.
- SERM: for personal brands, reputation-sensitive niches (banks, clinics, online stores, etc.), or businesses needing to manage negativity and enhance their online image.
How we work
SEO stages
1. Define goals and analyse your site and competitors.
2. Provide and approve optimisation recommendations.
3. Develop and optimise semantic core and page content.
4. Improve internal linking and site usability.
5. Build external links and maintain optimisation with updates.
SERM stages
1. Understand your company, goals, and current online reputation.
2. Monitor and address reviews and mentions.
3. Identify key messages and platforms for content.
4. Engage on social media, respond to reviews, and adjust as needed.
Ad setup process
1. Briefing: you share company details, USP, competitors, target audience, ad format, budget, and campaign goals.
2. Research: we analyse consumers, competitors, and your website.
3. Media planning: we choose channels, allocate budget, and set performance indicators.
4. Content: we create keywords, text, and visuals.
5. Launch: we set up and monitor the campaign, adjusting as needed for better results.
