Importance of illustration

1. Attention of attraction
Illustrations make content stand out and encourage deeper engagement.

2. Explanation of the text
They complement or alter the meaning, often used in advertising for irony.

3. Emphasis on key points
Illustrations highlight important information, making the message clearer.

4. Evoking emotion
The style, colours, and design influence emotional responses.

5. Showing Individuality
Strong illustrations reflect your unique style and enhance brand perception.

Types of illustration

Illustration can be anywhere and perform a variety of functions. Most common use cases:

• books;
• ads;
• websites;
• apps;
• social media;
• merch;
• comics, etc.

We are excited to bring any of your creative ideas to life!

How it is done

1. Briefing: we gather all necessary details, including the purpose, audience, and references.

2. Analysis: we study your material and audience, gathering references if needed.

3. Idea: we describe the concept and discuss composition, elements, and key details.

4. Outline: we create a sketch and finalise it with your approval.

5. Illustration: we add colour, details, and texture to complete the image.